Exploring Colombia’s Hub with Tim Wendelboe


A new website has launched to create the first ever social network at origin. The Colombian Coffee Hub is not only one of the nicest designed and well produced websites I’ve seen in the coffee industry, it’s just altogether pretty awesome. The websites kick-off coincides with a trip to Colombia by Tim Wendelboe, where you can follow his hub statistics, like how many hands he’s shaken, cups of coffee consumed  and miles traveled. All of the dashboard information can be navigated with a timeline that allows you to go back to day one and view the progression of the journey.

When you sign up to become a “hubber” yourself, you gain access to your own widgets where you can post photos of your daily latte art, share about a new coffee you’re enjoying, and how much you’ve learned about Colombia during your time spent on the Hub. You can create new posts each day, while the dashboard keeps track of your coffee statistics. I did find a few bugs while playing around this morning, but overall it’s a great platform for the coffee community to share with each other.

The site is funded by Café de Colombia, an organization that represents the Colombian coffee industry, and features a lot of information specific to coffee in the region. There are also quizzes embedded around the site, that when answered correctly, add Colombian nerd-cred for your profile.

The Hub is also giving away a trip to origin in Colombia for one luck hubber. All you need to do is sign-up and participate in the fun. By following Tim’s journey and sharing with friends, you can gain multiple entries to win the coffee adventure of a lifetime.

Colombia Coffee Hub

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