Traveler’s Coffee is an international chain of specialty coffee shops from Russia with an impressive 76 locations in 5 countries (Russia, China, Ukraine, Kazakhstan, Azerbaijan). They are headquartered in Novosibirsk, the third largest city in Russia, in southwestern Siberia. The company is currently working with designer Anna Burles to renovate their flagship store inside of a three story geodesic dome—and it looks nothing short of amazing.
Set across three floors, the unique venue we are designing will feature a 3rd Wave Genius Bar, Espresso ToGo, retail shop and Sky Lounge which nestles underneath the building’s glass-domed roof. The restaurant has 200+ covers and is the flagship venue of Travelers Coffee. –Anna Burles
Anna and another designer John Barnett are based in London and have been collaborating on a lovely portfolio of projects in the coffee world, designing holistic brand and architectural experiences in the UK, Russia and China. They recently authored a great article in the Specialty Coffee Chronicle called, “Creating the Coffee Shop Brand Experience: a Designer’s View” that I highly suggest reading.
Designing a coffee shop isn’t just about getting the right look. Or serving the best coffee. It’s about creating an experience which not only shouts about the amazingness of your coffee, and how that makes people feel good, but also an experience which gives a double-shot boost to your brand…
It’s a crowded marketplace for sure, with an ever-growing breed of artisan coffee brands opening up shop in our towns and cities. So what makes us (or you) choose one brand’s coffee shop over another? And how can we as designers use our professional and personal insight to help you as a client stand out in a way which makes consumers stay loyal to you? –SCAA Chronicle
As a designer who does a lot of work in the coffee industry, it’s always great to hear the perspectives of others who face the same challenges and are doing great work to elevate specialty coffee experiences around the world. This new Traveler’s Coffee location, when it opens, will be high on the list of places to visit.