Doma Coffee Feels Good

07/03/2011

Doma Coffee is the first coffee roaster I’ve tried from Idaho. It may actually be the first thing I’ve tried from Idaho that isn’t a potato. Idaho is one of those places that never seems to come up in conversation and I’ve never had a specific reason to go there. However, I hear that part of the county is beautiful and if it’s filled with more people like the good folks at Doma Coffee, I won’t write off a future visit.

Doma sent some Idaho love my way and it was much appreciated. They’ve been roasting since 2000 and made it clear from the start that principles of social and environmental responsibility would be reflected by their business. From focusing solely on Fair Trade and relationship-based organic coffees, to roasting in a Loring Smart Roast—which is more efficient with its use of natural gas—the company has created a strong foundation for doing business right.

The design of Doma’s packaging and collateral all have a very tactile feel. The bags are biodegradable and letterpressed with veggie ink by Dreyer Press (who’s also responsible for the rad looking La Bicicletta illustration), and it all just looks and feels really nice in your hands. It’s the kind of bag you don’t want to throw out (or even compost), because they are individual pieces of art.

Aside from supporting coffee growers, the company also supports a variety of non-profit organizations as well as cycling advocacy—and after coffee and design, bikes are next on my list of things I love. Proceeds from their La Bicicletta blend go towards supporting competitive women’s cycling and the company often sponsors local cycling events.

Of the three coffees I received, the La Bicicletta blend was my favorite, a good balance of sugar and spice. Although all of them were roasted slightly darker than I prefer. I often found my palate contending with roast flavors while trying to discern the true essence of the coffee. This is not to say they were dark by any means, I know there are many people who would really enjoy them. The Colombia was comfortable, balanced, and would make for a fantastic “everyday” coffee for my parents.

Coffee can be very subjective and everyone will always debate what tastes “good” and what doesn’t. The industry continues to learn, experiment and evolve. However, coffee tastes aside, it’s clear that Doma’s heart for building a responsible company focused on supporting its community and providing a product that makes them and their customers feel good is honorable and much appreciated. Some coffee company’s principles are worth praising, while others most certainly aren’t.

Visit Doma’s website or add Doma to your GoCoffeeGo Auto-Ship.

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1 Comment

  • Reply r.e. 07/07/2011 at 2:24 pm

    Love the bags, beautiful art. Awesome video too!

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