Design Alert: Commonwealth Coffee

07/16/2014

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Commonwealth Coffee is a new coffee roaster based in Denver, Colorado, founded by Jason Farrar and Ryan Fisher. The pair got things started last fall and I had the pleasure of meeting Ryan in Seattle at the SCAA Event in April. He sent me home with a stamped brown bag of their Ethiopian coffee that was one of my favorites on the post-SCAA cupping table and assured me that they had new bags coming out that would be fantastic. After seeing a couple process shots on his phone, I knew they were going to stand out—and that, they do.

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The branding and the bags for Commonwealth are the work of notable designer and typographer Kevin Cantrell, whose intricate work looks like its from the bygone era of Freemasons and royal charters. The design is meant to reflect the core of Commonwealth Coffee, which represents unity between the quality of product and service. On the back of each bag is a quote from Thomas Hobbes’ “Leviathan which argues for the value of the social contract:

This is more than mere agreement or harmony; it is a real unity of them all. They are unified in that they constitute one single person, created through a covenant of every man with every other man… -Hobbes, Leviathan

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The detailed line work wraps the entire bag in gold patterns, filling nearly every inch of empty space between the custom, typographic logo. Laced between the patterns and the flourishes you will find details of the coffee. Each country of origin also has be assigned it’s own custom typographic treatment that is just as well crafted as the logo itself. The details are tremendous. If Baz Lurhmann made a modern period film about coffee, this would be his bag of choice.

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Enjoy the photos here and then head over to Kevin Cantrell’s site to view much more of the design development. Order a bag of your own from Commonwealth Coffee.

 

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