The Specialty Coffee Association of America (SCAA) is the leading trade organization for the specialty coffee industry. Through education, training, resources and business services they strive to improve the industry as a whole. Each year thousands gather for their annual expo, which showcases the newest products, awards the best in the industry, leads training workshops, and holds the United States Barista Championship.
With over 8000 attendees last year and nearly 750 booths, there was a lot to see! This year, The Event will be held in Houston at the end of April and I expect it to be even bigger—because everything is in Texas.
Your’s truly is now registered and I’m excited to announce that I’ll be there bringing you all the latest coffee love straight from the source. If you’re in the industry and plan on being in attendance, get in touch so we can grab a drink.
Check out the video from last year: