Coffee Supreme, the New Zealand-based coffee roaster, won first prize in the non-alcoholic beverage category last week at the annual Dieline Package Design Awards. The company, which has five locations in New Zealand and one in Melbourne, received a brand makeover last year from the NZ-based design agency Hardhat that included the development of an engaging system of take-away cups for their stores.
The new collection of cups include sixteen unique illustrations that are meant to capture the spirit and individuality of the company, referencing vintage etchings with a modern design approach. The system also includes three different cup colors to easily distinguish between different sizes—definitely a helpful feature for busy baristas.
In creating this collection of cups, each with their own characterful hand-drawn or painted illustration, we hoped to replace the somewhat thoughtless routine of buying a take-out coffee with a more unique and personal experience, encouraging you to take a moment to stop & reflect; to look at the detail and humor in the illustrations, to look forward to seeing which cup your coffee might arrive in, having a particular favorite.
Put simply, this was about re-connecting people with the great cup of coffee in their hands. –Hardhat Design
I’m not a supporter of paper cups, but these are quite lovely and definitely distinguishable. If only they weren’t meant to be thrown away after such a short life.
[via The Dieline]