William LeGoullon is an Arizona-based artist and photographer who also happens to be inspired by the bean. A recent project called “Coffee Roasting Phases” was prompted by his experience working as a barista at Cartel Coffee Lab in Tempe, AZ. It’s a strikingly simple composition revealing the physical changes coffee beans go through in the roasting process and it’s currently on exhibit at the Eye Lounge Gallery in Phoenix.
It’s fascinating to look at the fine details of something we handle each day, but rarely stop to inspect the subtleties. These photos really capture a unique perspective of coffee at a scale uncommon in our daily coffee routine. I would love to see a large print of this on a light box in a café somewhere. It serves as a good reminder of the craft behind each bean. Hopefully your coffee doesn’t resemble anything close to that last one.