Coffee Common to Enlighten TED


I’m excited to announce (and be a part of) this incredible new project making its public debut this month at TED in Long Beach, California.

Coffee Common is a collaborative gathering of top baristas from around the world, making coffee from top roasters around the world, who source their beans from the best farms they can find. For a week, some of the biggest players in the coffee industry will join together to introduce the open minds of the TED audience to the culinary delights of exceptional coffee. If the coffee industry had an All-Star game, this would be it.

This will also be the first public event shared by Common, a new collaborative brand. Under the banner of Common, like-minded businesses join forces to benefit people, communities, society and the environment. Since the participating roasters believe in the importance of building relationships with farmers and the overall quality of life at origin, there are many shared values that Common believes are important for coffee consumers to understand.

The experience and thoughts of the baristas and TED participants will be captured on the Coffee Common website. Ideally, the alliance will continue beyond TED to keep promoting the truths of great coffee. Show your support to see that it does.

We of Coffee Common gather as a community with shared values. We understand coffee as the most complex and extraordinary beverage in the world. We believe that great coffee requires study, experimentation, craftsmanship, and humility. We believe that great coffee is, at its best, a collaboration of an empowered coffee farmer, an artisan coffee roaster, a dedicated barista, and an enlightened consumer. We believe that collaboration can be an act that promotes global economic prosperity, social parity, cultural exchange, and culinary expression. –Coffee Common

More info about Coffee Common, TED, & Common

Photo Credits: TED / Marla Aufmuth

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  • Reply Tweets that mention Coffee Common to Enlighten TED « Dear Coffee, I Love You. | Caffeinated Inspiration. -- 02/19/2011 at 3:16 pm

    […] This post was mentioned on Twitter by G Servo and Presso, DCILY. DCILY said: I'm excited to announce @coffeecommon, an amazing collaborative coffee experiment. #TED […]

  • Reply abigail 02/19/2011 at 8:02 pm

    Fantastic event and initiative for the third wave.

    We would love your help to seed the reusable cup revolution in the US.

  • Reply Steve Agi 02/20/2011 at 5:21 am

    LOVE IT!
    LOVE IT!
    LOVE IT!
    Excellent idea, great for coffee. How come no Aussies are involved? Would love to get in on the action. Keep on caffeining on……..

  • Reply kim tackett 02/20/2011 at 11:30 am

    congrats on having the vision, skills and persistence for this endeavor.

    • Reply bwj 02/20/2011 at 12:58 pm

      Kim, there’s a much larger group who had the vision and ambition to make this happen. I’ve only been a part of things this last week, helping to pull things together and communicate that vision—which I happen to whole-heartedly share. There is an awesome team working together and I’m humbled to be a part of it.

  • Reply Coffee Common to Enlighten TED « Dear Coffee, I Love You … | Barista Training 02/21/2011 at 3:51 am

    […] post: Coffee Common to Enlighten TED « Dear Coffee, I Love You … Share and […]

  • Reply greg 02/21/2011 at 3:07 pm

    I just wish I didn’t have such a viscerally cynical reaction to TED. Please do take this out of the TED camp, because they’re great at self-congratulating themselves over their intellectual high-mindedness. But I’ve found their interests to be grounded more in this self-congratulation than in taking any topic to reasonable scientific depths for the merits of the topic itself.

    The conversation needs to be more on the subject matter and not about themselves, which is where TED talks completely fall off the radar and interest level. Last time I attended a TED event, I became immensely frustrated at the level of self-interest and interest in style — over the interest in substance and getting to something meaningful about the subject matter.

  • Reply Cafe Fanatic 02/21/2011 at 7:26 pm

    This is awesome! I’m a huge fan of TED and can’t wait to see this happen. Hopefully we’ll get some great videos and content out of the event for those that can’t attend.

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