Another day, another beautiful video from Coffee Circle. This one takes a look at espresso, one simple step at a time. Very zen. I think I’ll have another.
The perfect shot of espresso is one of the greatest gifts you can enjoy in your day. It’s hard to describe unless you taste it. However, in this video you find the most important steps of preparation to follow on your way to achieve a great espresso. Enjoy! - Coffee Circle
Short, sweet and inspiring. This quick and quirky film was created in response to the theme “fika” for Motion Monday—a website that showcases short animation projects from student’s at Hyper Island, a digital design school in Karlskrona, Sweden.
From the peddlers of the internet’s best coffee video comes another gem. This time, Coffee Circle has turned the production value up to 11, while dialing down the content to pure gear lust. No tutorial or deeper meaning beyond the simple message, “good coffee, good gear.” A sales pitch at its core, but pure art on the surface. It’s subtly themed for autumn and the year’s greatest holiday—Halloween. Brew a fresh cup and Enjoy.
Since the early days of brew method videos, there’s been an impressive evolution in the quality of the videos being produced. From the academic, to the clever to the action packed—tutorial videos have become a way for coffee companies to educate consumers, market themselves and have a bit of fun in the process.
The latest addition to the brewtorial archive comes from Cartel Coffee Lab in Arizona. Using the same “Stranger Than Fiction” notations as their earlier video, their latest—also produced by Ah Dios—gives the mid-century modern Chemex a southwestern flair.
NPR ran a nice piece yesterday featuring Peter Giuliano (who recently departed from Counter Culture) and Allie Caran, who opened Artifact Coffee in Baltimore this summer, that highlights specialty coffee’s focus on coffee quality and its diverse flavors.
Increasingly, specialty roasters are working directly with coffee growers around the world to produce coffees as varied in taste as wines. And how are roasters teaching their clientele to appreciate the subtle characteristics of brews? By bringing an age-old tasting ritual once limited to coffee insiders to the coffee-sipping masses.
The writer, Allison Aubrey, visited a cupping at Artifact to learn about tasting the flavor nuances in coffee and some of the characteristics that help them develop.
Matt Perger, the 2012 World Brewer’s Champion, has put together a lovely V60 tutorial for ST. ALi in Australia. The two and a half minute tutorial is a fully annotated, “real time” brewing demo filmed to the sounds of Frank Ocean.
While there are a couple moves I’d consider a bit risky for those just learning, it’s worth trying out if you’re not satisfied with your own pourover method. Tap dat.
Stunts, explosions, & coffee. This may be the greatest coffee brewing video ever. From the same people who brought you syphon brewing in the dark, comes this explosive 80′s throwback to my favorite brew method—the AeroPress. Huge thumbs up.
I’m a fervent believer that Seinfeld is and will be the greatest television show of all time. Every situation in life relates back to one of the 180 magnificent episodes—even if most could now be prevented with a simple text message. There is something so realistic, yet hilarious about those conversations about nothing that took place over a cup of coffee.
On July 19th, Seinfeld will be back on screen having coffee with his comedian friends. Only this time he’ll be driving around in a selection of shiny classic cars with a GoPro camera mounted on the dash to capture the hilarity or Larry David-esque awkwardness.
The show, called Comedians in Cars Getting Coffee, will include appearances by Larry David, Ricky Gervais, Ed O’neill and Michael Richards (Kramer!) to name a few. Let’s just hope their candid conversations are just as memorable as the scripted ones.
This fascinating video from “The Coffee Brewing Institute,” circa 1961, takes a look at the simple joy of brewing coffee. Over the years, research and experimentation has made much of this information out of date (like their insistence on using fully boiling water), however there are some gems of wisdom that are still just as relevant today.
How, then, do we make the perfect cup of coffee to our taste? Success lies in a single word: Care. Three simple ingredients go into the brewing process: water, coffee, time. Care will produce a perfect result every time.
Brew yourself a fresh cup, take a break and enjoy this trip down coffee lane.
Here’s a beautifully simple video of a syphon pot in action—capturing all its romantic serenity—only to be shattered with an odd and unexpected ending. Bonus points for being unique? I hear the clubs in Berlin are fantastic. Enjoy.