Some coffee guy who you’ve most likely never heard of is running for NYC Mayor. Well not actually, but it was a good way to get his coffee company’s press release published in the New York Times. The only thing interesting about this company’s million dollar campaign is watching Lewis Black, who always seems like he’s had one too many cups of coffee, rant about how important coffee is to NYC.
John Vassilaros is a personal friend of Lewis Black and the owner of Vassilaros & Sons Coffee, a large wholesale coffee company that’s been selling coffee direct to diners and dives around New York for 95 years. Now they’ve got themselves an AD agency (NSG/SWAT) who wants to help them sell directly to customers and claim the title of “New York’s own” brand of coffee, which they say doesn’t currently exist—ignoring the success and admiration of New York coffee companies like Joe, Grumpy & Gimme!
The company’s new strategy involves “developing new products” like an Italian roast espresso and a premium-priced (note: not premium quality) line of coffees called 1918. The first offering in this new premium-priced line of coffee includes a “rich roasted Sumatra.” So intense, earthy and bold!
Meanwhile, the company’s social media strategy includes a new Instagram account, who’s first post is a reappropriated image of Sam Penix’s coffee tattoo from Everyman Espresso—another well-known name in NYC coffee. I guess Vassilaros $1 million dollar budget wasn’t large enough to develop original content alongside their new products. But then again, Vassilaros thinks the “new world” of coffee still revolves around Starbucks, so they didn’t spend much on research either.
The fun loving film makers at Coffee Circle are back with another one of their truly entertaining videos. This one comes to us while cities around the world are beginning to feel the heat of summer at its worst. Not many people want a cup of hot coffee when it’s 100°F outside, nor do they want to switch to sugar-filled sodas. Ice brewed coffee is a method of making cold coffee at home while preserving much of the coffee’s brightness and acidity that cold brew tends to remove from the cup.
Coffee Circle sent their best Hasselhoff look-alike to the streets of Berlin to save the day like only Mitch Buchannan could—with titillating style.
This video has little to do with coffee and at the same time everything to do with coffee. It’s an honest glimpse into the life of Josh Brine, a filmmaker who now lives in Portland, Oregon. Though he isn’t from the Pacific Northwest, he packed his car and headed that direction several years ago. In this beautiful place, one known for its love of coffee, Josh found home.
Home and the feeling of comfort that comes with it, is something many of us connect with a great cup of coffee. It creates a moment of clarity, reflection or calm that helps us forget anything else that may be going on in the world. It pairs well with friends, family, laughter and love. Or just a quiet solitary morning. For those of us who enjoy coffee, it is intertwined with our lives in an unextractable way. No matter how you drink it, love coffee and live well.
Tim Wendelboe, the Oslo-based coffee roaster and former World Barista Champion, was recently the guest for Oslo’s very first CreativeMornings event. CreativeMornings is a monthly lecture series that was founded in New York by the well known designer/blogger Tina Roth Eisenberg aka Swiss-Miss.
CreativeMornings includes a small breakfast, networking and a 20 minute TED-style talk that encompasses inspiring people from a broad range of professions. While it began in New York City, the event now takes place in over 50 city chapters around the world. Oslo just happens to be one of the newest chapters, and it’s really awesome that their first talk was about where great coffee comes from.
Tim spends nearly 20 minutes talking about the journey coffee takes from its origin country to his shop in Oslo before ending briefly with tips for better brewing. He continues to emphasize the point that quality coffee depends on many steps before it even gets into the hands of the person brewing it.
There’s a lot to learn in this video so grab a fresh cup of coffee and enjoy.
This week at the Melbourne International Coffee Expo, thousands of people will gather to watch the World Barista and Brewers Championships and wander through endless aisles of the latest coffee equipment. There will be meetings with coffee exporters from around the world and new product demos, all accompanied by a limitless number of drinks served from a myriad of complimentary coffee bars.
Usually all this free expo coffee leads to lots of wasted paper cups, but the homegrown Australian company KeepCup is going to try and limit that waste. Coinciding with the launch of a new global campaign called “Salute the Reuser,” KeepCup will manage three wash stations at this weekend’s coffee expo where they’ll wash reusable cups (of any kind). Beyond just keeping your mug clean, they will be donating 10 cents for each cup washed to Coffee Kids, a non-profit that supports families in coffee growing regions.
As the official Sustainability Sponsor of this year’s expo, KeepCup is tackling an issue that often gets discussed, but rarely addressed at these types of events, “how to reduce disposable waste.” I’ve used my KeepCup on planes, trains, boats and mountains—wherever I don’t have easy access to ceramic or glass, my KeepCup is there. I’ve been an advocate of the KeepCup for some time (and even sell DCILY versions), not just for the practicality of the product, but for the authenticity of the brand and the contributions the company has made to the coffee community. This is a a great initiative and we should not only salute the reuser, but also KeepCup for their continued efforts.
KeepCup has also worked with some of the world’s best letter artists, Jessica Hische and Timba Smits, to create several versions of their mantra for the campaign—they’d look great on a reusable tote. Salute the reuser and damn thy disposable.
Gerry Leary, who is seeing impaired, was led by his curious passion and love for good food to start his own coffee company when he as introduced to coffee roasting on a visit to San Francisco in the early 90′s. After learning the audible cues of coffee roasting, Gerry began searching for a job with several companies, but was unable to find anyone who would hire him, unconvinced that he could roast by smell and sound alone. So Gerry opened his own roastery and later bought a struggling coffee shop to learn more about his coffee and his customers.
The film was created by Ira Chute for Whole Food’s online magazine Dark Rye and offers an inspiring look at how far motivation can take a person, no matter what obstacles they may face. Beautifully filmed and heartwarming. Grab a fresh cup and enjoy.
The Madrid-based coffee bar, Toma Café partnered up with Visual Shakers, a local film studio to develop this short and hypnotic look at the Chemex brew method. The process is beautifully filmed, edited and will easily inspire you to brew another cup. Enjoy.
In the latest celebrity specialty coffee sighting, singer/songwriter/actor and kleptomaniac Landon Pigg is seen falling in love over Stumptown Coffee in Brooklyn.
The video for his single “Coffee Shop” was filmed in the Greenpoint café, Brooklyn Label, where the star can freeze time long enough to steal apples, scarves, balloons, and even a bicycle (the worst kind of thief) to woo his equally melodramatic love interest.
If you have an affinity for roller derby or Ellen Page (guilty) you may recognize Pigg from the 2009 film “Whip It” where his role as a guitar playing heart throb first began on the big screen. Directed by Lenny Bass who’s no stranger to videos in coffee shops.
Stumptown just released the latest installment of their video series, which in the past has captured the beauty and the process of hard work that takes place at origin, now highlights the passion for coffee from within Stumptown’s own walls.
The film shares an honest and poetic behind-the-scenes look at Stumptown and serves as a tribute to the coffee loving team who live for the work that they do. It’s a well polished glimpse of the industry for the professional coffee crowd or just the coffee curious, with the kind of aspirational sheen you’d expect from a Levi’s commercial.
Created by Trevor Fife, the filmmaker who’s famous for the opening credits of True Blood and the BMW Unscripted series, does the specialty coffee industry far more justice than the Travel Channel has. Brew a fresh cup and enjoy.
Trevor has been a long-time collaborator with Stumptown: traveling to source with Duane starting in 2006, shooting films on farms like Guatemala Finca El Injerto, and traveling across Colombia, Ethiopia and Kenya, blending clean, pristine digital images with gritty and textural Super 8 and 16mm film. His work is not only easy on the eyes but captures the living, breathing spirit behind the coffee farms and the surrounding communities.
Darth Vader, a moka pot and Berlin’s Tempelhof Airport are combined with the dark side of coffee brewing and stop motion animation in the latest video from Coffee Circle.
Using the Force to bring a bit of light (and quality) to one of the evilest of brew methods, the moka pot, this video will make Star Wars fans and coffee lovers alike grab their AeroPress Lightsabers to protect the Empire from terrible coffee.