Kenya is a beautiful place. Many of my favorite coffees come from this East African country and having the opportunity to visit a few years ago, still remains one of the greatest trips I’ve ever taken. Verve Coffee in Santa Cruz, California has captured many of the things I loved about that trip in a new video, while also showing the process your coffee goes through before getting into your cup.
Thanks to technology, curiosity and roasters who visit coffee farms, there have been an increasing number of coffee origin videos in recent years. The production quality continues to rise, bringing many people closer to coffee farms than they will ever get themselves. This particular film stands out for its warmth and for its broad perspective showing the viewer coffee farms as well as the lively street culture and dramatic country side of Kenya.
Verve worked with What Took You So Long to produce the film, an organization who is quite experienced with film making in Africa. WTYSL was founded by Sebastion Lindstrom to make guerrilla films in the most remote parts of the world and to share positive stories from those regions. The organization came together during a trip across 16 countries in Africa while researching best practices within nonprofits. Since that maiden trip they’ve built up an impressive portfolio of work on the continent.
So grab a fresh cup and enjoy this lovely journey through Kenya.
In this amazing episode of Sesame Street, Grover works at a café called The Coffee Plant and takes a customer through the process of where coffee (and coffee condiments) come from. Muppet hilarity ensues. There’s a lot of work that goes into serving the freshest cup of coffee IN THE WORLD! So next time you’re enjoying a fresh cup, stop and think about all the work that’s gone into it.
Micaela de Freitas, a student in design and development in South Africa, recently spent 6 weeks traveling around Scandinavia and Turkey. As a coffee lover, she took the opportunity to stop by some of the region’s best coffee bars. With support from The Coffee Mag in South Africa, she captured the whole adventure in a fun video that bounces from cup to cup with the beat of Sufjan Stevens.
A new video miniseries was just launched by The Pancake Epidemic, the Los Angeles-based division of a marketing something or another, that chronicles an epic coffee road trip across the western United States. The eight part series begins in San Francisco (one of my favorite coffee cities) where the host Brandon Davenport drinks everything from Denny’s to Blue Bottle to Ritual Coffee.
A lot of ground (and coffee) is covered in just 8 minutes. Davenport consumed 19 cups of coffee in the first video alone, ending with a fresh brewed cup of McCafé. There are brief pop-ins and take-aways as well as sit down interviews, including one with Eileen Hassi from Ritual Coffee Roasters. It will be interesting to see what other spots are visited in the coming episodes as Caffeination works its way north to Portland.
Some coffee guy who you’ve most likely never heard of is running for NYC Mayor. Well not actually, but it was a good way to get his coffee company’s press release published in the New York Times. The only thing interesting about this company’s million dollar campaign is watching Lewis Black, who always seems like he’s had one too many cups of coffee, rant about how important coffee is to NYC.
John Vassilaros is a personal friend of Lewis Black and the owner of Vassilaros & Sons Coffee, a large wholesale coffee company that’s been selling coffee direct to diners and dives around New York for 95 years. Now they’ve got themselves an AD agency (NSG/SWAT) who wants to help them sell directly to customers and claim the title of “New York’s own” brand of coffee, which they say doesn’t currently exist—ignoring the success and admiration of New York coffee companies like Joe, Grumpy & Gimme!
The company’s new strategy involves “developing new products” like an Italian roast espresso and a premium-priced (note: not premium quality) line of coffees called 1918. The first offering in this new premium-priced line of coffee includes a “rich roasted Sumatra.” So intense, earthy and bold!
Meanwhile, the company’s social media strategy includes a new Instagram account, who’s first post is a reappropriated image of Sam Penix’s coffee tattoo from Everyman Espresso—another well-known name in NYC coffee. I guess Vassilaros $1 million dollar budget wasn’t large enough to develop original content alongside their new products. But then again, Vassilaros thinks the “new world” of coffee still revolves around Starbucks, so they didn’t spend much on research either.
The fun loving film makers at Coffee Circle are back with another one of their truly entertaining videos. This one comes to us while cities around the world are beginning to feel the heat of summer at its worst. Not many people want a cup of hot coffee when it’s 100°F outside, nor do they want to switch to sugar-filled sodas. Ice brewed coffee is a method of making cold coffee at home while preserving much of the coffee’s brightness and acidity that cold brew tends to remove from the cup.
Coffee Circle sent their best Hasselhoff look-alike to the streets of Berlin to save the day like only Mitch Buchannan could—with titillating style.
This video has little to do with coffee and at the same time everything to do with coffee. It’s an honest glimpse into the life of Josh Brine, a filmmaker who now lives in Portland, Oregon. Though he isn’t from the Pacific Northwest, he packed his car and headed that direction several years ago. In this beautiful place, one known for its love of coffee, Josh found home.
Home and the feeling of comfort that comes with it, is something many of us connect with a great cup of coffee. It creates a moment of clarity, reflection or calm that helps us forget anything else that may be going on in the world. It pairs well with friends, family, laughter and love. Or just a quiet solitary morning. For those of us who enjoy coffee, it is intertwined with our lives in an unextractable way. No matter how you drink it, love coffee and live well.
Tim Wendelboe, the Oslo-based coffee roaster and former World Barista Champion, was recently the guest for Oslo’s very first CreativeMornings event. CreativeMornings is a monthly lecture series that was founded in New York by the well known designer/blogger Tina Roth Eisenberg aka Swiss-Miss.
CreativeMornings includes a small breakfast, networking and a 20 minute TED-style talk that encompasses inspiring people from a broad range of professions. While it began in New York City, the event now takes place in over 50 city chapters around the world. Oslo just happens to be one of the newest chapters, and it’s really awesome that their first talk was about where great coffee comes from.
Tim spends nearly 20 minutes talking about the journey coffee takes from its origin country to his shop in Oslo before ending briefly with tips for better brewing. He continues to emphasize the point that quality coffee depends on many steps before it even gets into the hands of the person brewing it.
There’s a lot to learn in this video so grab a fresh cup of coffee and enjoy.
This week at the Melbourne International Coffee Expo, thousands of people will gather to watch the World Barista and Brewers Championships and wander through endless aisles of the latest coffee equipment. There will be meetings with coffee exporters from around the world and new product demos, all accompanied by a limitless number of drinks served from a myriad of complimentary coffee bars.
Usually all this free expo coffee leads to lots of wasted paper cups, but the homegrown Australian company KeepCup is going to try and limit that waste. Coinciding with the launch of a new global campaign called “Salute the Reuser,” KeepCup will manage three wash stations at this weekend’s coffee expo where they’ll wash reusable cups (of any kind). Beyond just keeping your mug clean, they will be donating 10 cents for each cup washed to Coffee Kids, a non-profit that supports families in coffee growing regions.
As the official Sustainability Sponsor of this year’s expo, KeepCup is tackling an issue that often gets discussed, but rarely addressed at these types of events, “how to reduce disposable waste.” I’ve used my KeepCup on planes, trains, boats and mountains—wherever I don’t have easy access to ceramic or glass, my KeepCup is there. I’ve been an advocate of the KeepCup for some time (and even sell DCILY versions), not just for the practicality of the product, but for the authenticity of the brand and the contributions the company has made to the coffee community. This is a a great initiative and we should not only salute the reuser, but also KeepCup for their continued efforts.
KeepCup has also worked with some of the world’s best letter artists, Jessica Hische and Timba Smits, to create several versions of their mantra for the campaign—they’d look great on a reusable tote. Salute the reuser and damn thy disposable.
Gerry Leary, who is seeing impaired, was led by his curious passion and love for good food to start his own coffee company when he as introduced to coffee roasting on a visit to San Francisco in the early 90′s. After learning the audible cues of coffee roasting, Gerry began searching for a job with several companies, but was unable to find anyone who would hire him, unconvinced that he could roast by smell and sound alone. So Gerry opened his own roastery and later bought a struggling coffee shop to learn more about his coffee and his customers.
The film was created by Ira Chute for Whole Food’s online magazine Dark Rye and offers an inspiring look at how far motivation can take a person, no matter what obstacles they may face. Beautifully filmed and heartwarming. Grab a fresh cup and enjoy.