I’ve never been to Arizona, but I’ve recently noticed an increase in Twitter followers from the Grand Canyon state that may signify the growing interest in Specialty Coffee there, which I’d previously been ignorant to. After seeing this video made by Ah Dios for Cartel Coffee Lab—it looks like they’ve played a big part in that growing interest.
Founded in 2007, Cartel Coffee Lab now has 4 locations in Arizona (Tempe, Scottsdale, Phoenix & Tucson) and roast their own coffee in a lovely San Franciscan roaster at the Tempe shop. They are active in organizing educational classes—and based on this video—have a humble, but principled approach to serving great coffee.
This video is great for blending commentary from the founder with high-def coffee porn and incredible facial hair cameos. Bonus points for the “Stranger Than Fiction” style annotations and their future expansion into beer brewing.
Below is a clip of outtakes with Greg Tidrow, the man with incredible facial hair slurping an espresso—made without sound to emphasize the visual greatness. Look at that wink!