A new video miniseries was just launched by The Pancake Epidemic, the Los Angeles-based division of a marketing something or another, that chronicles an epic coffee road trip across the western United States. The eight part series begins in San Francisco (one of my favorite coffee cities) where the host Brandon Davenport drinks everything from Denny’s to Blue Bottle to Ritual Coffee.
A lot of ground (and coffee) is covered in just 8 minutes. Davenport consumed 19 cups of coffee in the first video alone, ending with a fresh brewed cup of McCafé. There are brief pop-ins and take-aways as well as sit down interviews, including one with Eileen Hassi from Ritual Coffee Roasters. It will be interesting to see what other spots are visited in the coming episodes as Caffeination works its way north to Portland.
It also feels a bit like a guerrilla campaign for Stumptown bottled coffee.