The first time I saw this technique, it was used by one of the most brilliant designers alive today, Stefan Sagmeister. Not only did it take an idea that could easily be photoshoped and instead build a full scale model, but the concept was fantastic. Designers drink a ton of coffee. It drives them. In this case it rewards them for their hard work and late nights. I’ve since seen the technique used in other places, without the strong concept, but always just as cool.
Designed by Fabien Jochen Kanzler
Created for The Rocks Aroma Festival launch in Sydney this past summer.