Project 7 changed the way people perceive bottled water and the impact is can on lives around the world. Now they are hoping to do the same with coffee. The company realized mass consumption isn’t going away, so they’ve embraced it, and turned it into an engine for good. They are a for-profit company who use their profits to fund charities around the world. Project 7 continues to use great design and marketing to further their mission, while also giving the consumer the power to choose which cause they support. They focus on seven areas of need:
- Quench – provides a year of clean water for a person in need
- Heal – provides medicine for a person suffering from malaria
- Hope – provides a day of counseling for a child of war
- House – provides food, education & healthcare for a day for an orphan
- Feed – provides 7 meals for the hungry in the United States
- Teach – provides schooling for a week for a child in Africa
- Save – plants 10 fruit bearing trees
Each product is named after a respective cause, so you choose which one you support with your product selection. The coffee is only offered through a subscription program, but you can start with just 3 months. You can allow for a new coffee (and cause) to be sent each month or you can select a specific blend yourself. The coffee is all organic and Fair Trade certified, and they mention buying direct when possible.
The video, illustrated by Darren Dunham, fits well in the Project 7 vernacular, but also distinguishes itself as something new. From the beginning, Project 7 knew that design would be a valuable component of success and invested early. It’s paid off. There are many coffee companies who donate to many causes, but Project 7 has an established brand and a successful model in place that’s driven by a well communicated story. Their new video is engaging, informative, and well executed. I’m excited about their new venture and look forward to trying the coffee.
They are currently offering the first month free. Enter “CATALYST” when checking out.