Domo Arigato 7-Eleven

12/08/2009

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“Domo, the Japanese stop-action character and meme celebrity, is appearing this fall in an elaborate 7-Eleven storewide promotion, and his toothy brown face is plastered on everything imaginable. Tons of signage of all over, collectible Slurpee cups (and Domo’s own custom flavor, Fuji Frost), character straws, coffee cups, and some truly inventive and funny packaging design for the hot dog containers. There’s even Domo schwag like hats, t-shirts, and books. Evan Brody, the marketing manager for Slurpee, told Brandweek that 7-Eleven’s consumers “love crazy Japanese shit.”

I’m not a huge fan of “crazy japanese shit,” or 7-Eleven coffee, but I do love these cups. I haven’t been to a 7-Eleven in a while, but you can see more of the Domo madness on Lovely Package.

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