What do transexuals, exotic bird lovers, lake monster hunters, historic reenactors and a railway brass band have in common? They get lonely—and in this case they’re Swedish.
Löfbergs, following a recent rebrand, have launched a new ad campaign to celebrate the numerous and unique associations in Sweden that bring people together—and as a result drink a lot of coffee. The campaign features: The Association for Transsexuals (Free Personality Expression) in Malmö, The Great Lake Monster Association in Östersund, The Gothenburg Tropical Bird Association, The Swedish Railways Band Association and the Historical Society of King Gustaf’s Toast.
Along with video and print advertisements, Löfbergs launched a National Register of Associations where you can find other like-minded enthusiasts or create your own organization and fight loneliness in the company of others—over coffee. Memberships in associations have been declining in recent years and Löfbergs would like to reverse that, because associations contribute to less loneliness.
The new ads were created by, Volontaire, the same firm who developed the brilliant idea for @Sweden, the world’s first democratized national voice on Twitter—sparking the worldwide phenomenon of rotation curation.
Löfbergs, formerly known as Löfbergs Lila, is the largest family-owned coffee roaster in Sweden and are well-known throughout the country by their trademarked purple color (lila). Founded in 1906, it’s the coffee of choice at the Swedish Royal families gatherings and they’re also one of the world’s largest buyers of ecological and Fair Trade coffee.
I know Löfbergs as the purple bags in the grocery store filled with dark-roasted coffee. But they would like you to think less about their coffee and more about why we drink it—to be with others. No matter what’s in your cup, that’s a great gesture of humanity.
Taking their love for cycling, sustainability and espresso to a new level, Amos Reid and Lasse Oiva, two product design students from the Royal College of Art in London have built a belt driven, mobile espresso bar dubbed “Velopresso.”
The three wheeled bike uses a carbon belt drive system (grease free) to not only power the bike, but also a custom made grinder that shares a slight resemblance to the HG-1 hand grinder. With the change of a gear, five seconds of pedaling will grind enough coffee for a double shot—three if you’re doping.
Currently the Velopresso uses a camp stove to heat water and steam to power its leva espresso machine, but the designers have been experimenting with various ways of creating their own fuel from spent coffee grounds. The goal of making it even less dependent on carbon fuels—aside from the belts used everywhere else—would add to its sustainable caché. The project was recently bestowed the 2012 Deutsche Bank Award in Design and the creators are currently looking for ways to produce them commercially.
“Velopresso was conceived against the backdrop of a global renaissance in cycling culture that is being driven by the desire for more sustainable cities and lifestyles,” says co-creator Amos Field Reid, pictured below kneeling behind the machine. “The urban coffee scene is also expanding and diversifying, including a convergence with cycling culture. Velopresso engages directly with these cutting-edge urban cultures.” -Carbon Drive
Velopresso isn’t the first coffee bike that’s been featured on DCILY (Trailhead, Kickstand Coffee), but this is the first that takes advantage of the bicycles efficiency for powering heavy-duty equipment. This would be an appreciated addition to bike paths everywhere.
There’s a new coffee brewer vying for attention on the internet, but without an $11,000 price tag, this one has received much less fanfare. The Impress, a stainless steel AeroPress-like contraption, is the latest coffee product to raise production costs through pre-orders on Kickstarter. The campaign will have most likely reached its $50,000 goal by the time you read this post—with 25 days remaining.
This latest attempt to improve how we brew coffee comes from Raleigh-based Gamil Design. The husband and wife led design team have taken elements from several brew methods to create a simple and streamlined product with curiosity inducing potential.
The primary concept is based on full immersion brewers like the French press and Eva Solo—pour in hot water, ground coffee and steep—but the Impress utilizes a new way of separating the grounds from the water. It uses a plunger like contraption resembling one from an AeroPress, with an inverted portafilter basket attached to the bottom. After the proper amount of time has passed (3-4 min), pushing down on the plunger will draw the coffee through the microfilter, while trapping the grounds at the bottom.
The tight seal of the plunger combined with the more precise holes in the metal filter, are designed to allow far less sediment through than a French press (an AeroPress using a Disk filter comes to mind). Once the plunger has been pressed all the way down, the Impress becomes a 12oz travel mug that carries your freshly brewed coffee.
While my immediate thought was the over extraction that would occur from continuous steeping, the designers claim that it’s virtually nonexistent because of a much more prominent barrier created between the coffee and extracted grounds than what you find in a French press—if nothing else, the affect is most likely reduced a fair amount.
The double-walled exterior, combined with the steel plunger create 3 walls of insulation that’s sure to keep your coffee temperature stable and offers an attractive new coffee brewing option for traveling and camping (although its current design can’t be used to boil water). The designers experimented with a version that worked with interchangeable filter baskets, including VST baskets, but ultimately decided to use a proprietary filter design that screws in place for added durability while plunging.
Without having tested the Impress, it’s hard to say how well it brews a cup of coffee, but the idea was intriguing enough to support and I look forward to giving it a try.
Last weekend I had the pleasure of joining Food Studio for their latest happening in Oslo—the field dinner. I was invited to help brew coffee for dinner guests one evening and be a guest myself the following night. Although coffee is what brought me to the table, it was served as part of a larger dining experience that the coffee industry strives to be a part of as often as possible—treated with the respect of fine wines and served following artful plates of King’s goose, pumpkin gnocchi and hyper local produce.
Food Studio organizes events that share the story of good, honest food and the people who believe in it. Meals are developed and prepared by well known chefs, or passionate individuals you’ve yet to hear about, using ingredients as fresh, wholesome and responsible as possible—sourced from the field we ate in and a few kilometers beyond.
Dinner was prepared all three nights by Magne Ilsaas, a graphic designer by day who spent three months at culinary school in Paris. The entire meal was cooked in the field just steps away and all five courses were paired with a delightful selection of organic or biodynamic wines by a sommelier from Moestue.
After desert, a coffee from Michiti in West Ethiopia (provided by Tim Wendelboe) was prepared using a traditional Nordic method of brewing called kokekaffe. The process is simple and works great for unique and enjoyable coffee outdoors.
We used a ratio of 65 grams of coffee to 1000g of water, ground fairly coarse. After taking the water off boil, the coffee was poured into the kettle and lightly stirred to fully saturate all of the grounds. After letting steep for 5 minutes, the coffee is ready to serve. Finally, the coffee can be poured carefully from the kettle into cups, but to add a bit of clarity, we filtered the brew through a fine metal strainer and served from a Chemex.
As each course was served throughout the night, a story about the food was shared with the table and the coffee was no exception. It was a pleasure to serve and an equally enjoyable experience to dine alongside new friends and experience real food prepared exceptionally well. Most of all, it was an honor to end the meal with an example of just how spectacular coffee can be, when it’s appreciated as it should be.
Three months ago, I shared an article from Eater which broke the news of Kyle Glanville and Charles Babinski’s plans for the future—a shop of their own in LA that prepares delicious coffee and uses minimal disposables. Kyle, the 2008 US Barista Champion, and Charles, this year’s 2nd place USBC finalist, both left Intelligentsia Coffee this summer and have finally opened doors to their own coffee bar this week.
This new space is somewhat temporary while they look for a permanent home, but it gives them a way to try out ideas with customers while further shaping their concept for the perfect shop. G&B have partnered with Jessica Koslow who runs SQIRL, a confiture kitchen that specializes in deliciously named organic jams made from local produce. The unique partnership is sure to offer some of the best coffee, tea and toast in LA.
The starting line-up of roasters would excite any coffee lover, offering a variety from 49th Parallel, Heart, Intelligentsia and Ritual. For those wanting something cold in the SoCal sun, G&B have also bottled cold brewed coffee and teas to complete their menu.
Over the last few months I’ve had the pleasure of working with Kyle and Charles to develop their brand and it’s exciting to finally see parts of it alive in the world. I look forward to its evolution as all the details are refined and it expands in the future.
Kyle and Charles both have a great vision and talent for service and exceptional coffee experiences, so if you have the opportunity to stop by for a coffee and some toast—I highly suggest it. Follow G&B on twitter for daily offerings and updates.
Mason jars are beautiful vessels for drinking everything from lemonade to ice tea. While some people have tried promoting them for hot coffee, it never seemed very practical on account of the heat. But now, thanks to a couple crafty guys in Vermont, the mason jar is not only a viable take-away option, but it just got a bit sexier.
The Holdster is a leather coffee clutch designed by Marsh Gooding that has been made by hand and sold locally in Vermont, until now. The company’s dream of expanding nationally has been realized by Kickstarter backers who easily helped them surpass their goal. The company currently sells 4 models, with and without handles, ranging from $20 – $30 (much less than an early 19th century zarf).
The Holdster offers a unique, reusable solution in a new form that is well designed and beautifully crafted. Now any standard wide-mouth mason jar can become your new favorite coffee mug. Congrats to Marsh and Bobby for successfully funding their goal, and giving us one more way to avoid paper. Damn thy disposable.
The zarf, which I first learned about while reading A-Z Coffee, is basically a historic version of the coffee clutch—also known as the cardboard sleeves placed on to-go cups.
However, in the 1800′s, coffee drinking Turks had a bit more style than post consumer cardboard. While taking part in ceremonious coffee rituals, the simple shallow cups that held the coffee, were nestled in ornamental stands like this one, coming up for sale at Christie’s for $150,000 to $200,000—get your bids in now!
Zarfs were generally made in metals, including brass and silver, but examples in wood, ivory and tortoiseshell are also known. At the beginning of the 19th century, Geneva was the world’s capital for luxury goods, and the jewelers and gold-box makers there created the most precious examples of the zarf in gold, enamel, and jewels for the Ottoman court. This object is one of only two zarfs known that are almost entirely formed of gems—this one of rubies, offset by large diamonds & military trophies topped by the Turkish crescent.
Short, sweet and inspiring. This quick and quirky film was created in response to the theme “fika” for Motion Monday—a website that showcases short animation projects from student’s at Hyper Island, a digital design school in Karlskrona, Sweden.